Client: Butlin's
Date: March 1, 2014
Categories: MVT Testing / Usability Testing
Goal
Optimise the holiday shopping funnel using UX driven findings and A/B testing.
Process
- Usability testing (6 participants) on live website
- Usability testing report with findings, recommendations and wireframes
- A/B test ideas and hypothesis
- Client stakeholder debrief & workshop to work out A/B testing journey
- On-going A/B testing
Team
- Lead UX consultant – June Lim
- Support moderator
- Accounts team
- Client’s team