Fashion Bloc

Client: Fashion Bloc

Date: March 6, 2016

Categories: Expert Review / Prototyping / Surveys / Usability Testing / Wireframes

Challenge:
Provide UX consultancy to improve current responsive website usability & user experience.

Approaches:

  • Scope project to steer direction
  • Website analytics to identify funnel drop off points
  • Lean personas/ use cases/ demographics/ content
  • Expert review
  • Guerilla usability testing
  • Wireframes/ Designs

Team:

  • Fashion Bloc Founder
  • UX constultant/ designer – June Lim

Deliverables:

  • Project direction
  • Expert review findings
  • Usability testing findings
  • Wireframes (clickable wireframes to illustrate flow) / Designs for improvement