Client: Fashion Bloc
Date: March 6, 2016
Categories: Expert Review / Prototyping / Surveys / Usability Testing / Wireframes
Challenge:
Provide UX consultancy to improve current responsive website usability & user experience.
Approaches:
- Scope project to steer direction
- Website analytics to identify funnel drop off points
- Lean personas/ use cases/ demographics/ content
- Expert review
- Guerilla usability testing
- Wireframes/ Designs
Team:
- Fashion Bloc Founder
- UX constultant/ designer – June Lim
Deliverables:
- Project direction
- Expert review findings
- Usability testing findings
- Wireframes (clickable wireframes to illustrate flow) / Designs for improvement