Radley CRO

Client: Radley

Date: March 28, 2014

Categories: MVT Testing / Usability Testing

Goal

To optimise website for better conversion after a redesign, platform migration, and re-skin.

Process

  • Usability testing (6 participants) on live website
  • Report with findings, recommendations & wireframes
  • A/B testing ideas & hypothesis
  • Client stakeholder debrief & CRO workshop to establish A/B testing roadmap
  • On-going A/B testing

Team

  • Lead moderator – June Lim
  • Support moderator
  • Accounts team
  • Client’s team