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User Experience Architect
Strategy | Research | UX Design


  • All
  • Benchmarking
  • Contextual Research
  • Expert Review
  • IA
  • Journey Mapping
  • MVT Testing
  • Prototyping
  • Sketches
  • Surveys
  • Usability Testing
  • User Journeys
  • Wireframes



I am a UX Architect with 10+ years experience in the digital field researching and designing across web and mobile apps using human centred design approach.

I have worked within agency and client side environments.  

My approach is to start by understanding the challenges and needs of the business and their product or service users; listen with empathy to tease out insights and underlying pain points; collaborate practically with a team to come up with hypotheses and sketches or work independentaly when required ; then validate them to come up with suitable solutions.

Having worked across commercial as well as public sector projects, I am especially interested in projects that has a social impact.

UX Skills
Sketching, mock-ups, UX visual design direction, wireframing, prototyping, user journey mapping & analysis, competitor benchmarking, expert reviews, conducting research to produce findings report with analysis and recommendations, recommendations and hypothesis for A/B and Multivariate testing, analytics, project management, content auditing.

Research Skills
Research and analysis: Stakeholder interviews, one-on-one usability testing, user feedback sessions, guerrilla testing, groups research, eye tracking, card sorting, information architecture, online surveys.
Platform: Desktop, tablet, mobile, interactive kiosk platforms.

Do you have any collaborative projects that has a social impact in mind, or feel like a chat? Just drop me a message using the contact form below.

Contact Me