Butlin’s CRO

Client: Butlin's

Date: March 1, 2014

Categories: MVT Testing / Usability Testing


Optimise the holiday shopping funnel using UX driven findings and A/B testing.


  • Usability testing (6 participants) on live website
  • Usability testing report with findings, recommendations and wireframes
  • A/B test ideas and hypothesis
  • Client stakeholder debrief & workshop to work out A/B testing journey
  • On-going A/B testing


  • Lead UX consultant – June Lim
  • Support moderator
  • Accounts team
  • Client’s team