Client: Radley
Date: March 28, 2014
Categories: MVT Testing / Usability Testing
Goal
To optimise website for better conversion after a redesign, platform migration, and re-skin.
Process
- Usability testing (6 participants) on live website
- Report with findings, recommendations & wireframes
- A/B testing ideas & hypothesis
- Client stakeholder debrief & CRO workshop to establish A/B testing roadmap
- On-going A/B testing
Team
- Lead moderator – June Lim
- Support moderator
- Accounts team
- Client’s team