Honda Project Screen

Book a Test Drive (Case study)


Honda would like to improve and increase the online test drive booking offering. This is to better manage the expectations of customers who turn up on the day for a test drive.


  • Booking process review (desktop & mobile)
  • Competitor benchmark comparing solutions
  • Sketch / Wireframe possible flows and solution
  • Mobile prototype to investigate flow & interactions 

My Role:

Lead UX Consultant

Findings & Recommendations

It was observed during the expert review that: 

  • Different companies offered different types of booking
  • Desktop and mobile booking experience would work best if kept same
  • Capturing of address first could aid system to offer up nearest dealer (if there are available time slots)
  • Marketing opt-in could be a major put off at this touch point
  • None of the online booking services offered a way to add booking to the users’ calendar once booking was completed
  • One page booking appeared appealing and is worth exploring  


  • Much streamlined process with add to calendar function
  • Future consideration of possibly having one page booking